Cinco de Mayo (pronounced [ˈsiŋko̞ ðe̞ ˈma̠ʝo̞] in Mexico, Spanish for “Fifth of May”) is an annual celebration held on May 5.
More popularly celebrated in the United States than in Mexico, the date has become associated with the celebration of Mexican-American culture. These celebrations began in California, where they have been observed annually since 1863. The day gained nationwide popularity in the 1980s thanks especially to advertising campaigns by beer and wine companies. Today, Cinco de Mayo generates beer sales on par with the Super Bowl. In Mexico, the commemoration of the battle continues to be mostly ceremonial, such as through military parades or battle reenactments. The city of Puebla marks the event with an arts festival, a festival of local cuisine, and re-enactments of the battle.
Events tied to Cinco de Mayo also occur outside Mexico and the United States. As in the United States, celebrations elsewhere also emphasize Mexican cuisine, culture and music. For example, some Canadian pubs play Mexican music and serve Mexican food and drink, and a sky-diving club near Vancouver holds a Cinco de Mayo skydiving event. In the Cayman Islands, in the Caribbean, there is an annual Cinco de Mayo air guitar competition, and at Montego Bay, Jamaica, there is a Cinco de Mayo celebration. The city of Brisbane, Queensland, Australia, holds an annual Mexican Festival to honor the day, and celebrations are held in London and New Zealand. Other celebrations of the day can also be found in Cape Town, South Africa, Lagos, Nigeria, and in Paris. Cinco de Mayo is celebrated in Japan in Osaka and in Tokyo’s Yoyogi Park Event Space as a celebration of Latin American culture.
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Happy Cinco de Mayo !